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![PDF] Marketing focused on the online brand community: The example of Zara | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/14c9b3a4bcf33ad15d3e4fe2f7c4055ad5729bb1/6-Figure1-1.png "PDF] Marketing focused on the online brand community: The example of Zara | Semantic Scholar")